Celebrating National Self-Storage Day
Every year on the last Saturday of July, the self-storage industry takes a well-earned moment to recognize the essential role it plays in people’s lives by celebrating National Self-Storage Day.
Whether it’s helping families during life transitions, giving small businesses the space they need to grow, or simply storing seasonal gear between adventures, National Self-Storage Day is a time to celebrate the value, resilience, and innovation of this ever-growing industry.
At StorageReach, we’re proud to work alongside the facilities, managers, and teams who make this industry run. You’re not just storing boxes, you’re safeguarding memories, supporting dreams, and offering peace of mind.
Why is Self-Storage Worth Celebrating?
The self-storage industry has evolved dramatically over the years. What started as a niche solution has become a billion-dollar industry, serving millions of people looking for safe, flexible, and accessible space.
- In 2025, the total U.S. self-storage space has grown to over 2 billion square feet, with nearly 56.1 million sq ft of new space expected this year
- Approximately 33% of U.S. households now rent a storage unit, and another 18% are planning to in the near future
- There are as many U.S. storage facilities as all of the U.S. locations of Starbucks, McDonald’s, Dunkin’ Donuts, Pizza Hut, and Wendy’s, combined!
These figures show that self-storage isn’t just a convenient option, it’s a fundamental part of modern life. From managing space constraints to supporting small businesses and life’s many transitions, this National Self-Storage Day is a chance to celebrate both the scale and impact of the industry, and to acknowledge the people behind it who keep it running smoothly.
How You Can Celebrate National Self-Storage Day
Whether you’re a facility owner, team member, or simply a fan of the industry, here are a few ways to celebrate:
- Thank your team! A little recognition goes a long way, and today’s the perfect day to show appreciation.
- Highlight your facility online. Share photos, customer stories, or behind-the-scenes content on social media with #NationalSelfStorageDay.
- Support a local facility. Need extra space? Today might be the perfect time to explore your options and support a local business.
- Reflect on your facility’s journey. Take stock of how far your business has come and the customers you’ve served.
Looking Ahead
As the self-storage industry continues to grow, so does the opportunity to build stronger connections with customers through technology, reviews, and reputation. At StorageReach, we’re here to help you harness the power of customer feedback to improve visibility, build trust, and stay ahead in a competitive market.
To all the storage professionals out there, thank you. Today, we celebrate you. Happy National Self-Storage Day from all of us at StorageReach!
