In today’s digital age, the reputation of a business can make or break its success. In the self-storage world, many facilities rely heavily on their reviews and local reputation to maintain good occupancy levels. With the increase of online platforms and social media, consumers have more power than ever to shape the public perception of brands. This is where online reputation management (ORM) software comes into play. In this guide, we’ll explore what online reputation management software is, its importance, its key features, and how businesses can leverage it effectively.

What is Online Reputation Management Software?

Online Reputation Management (ORM) software is a technology designed to monitor, analyze, and help influence the online reputation of individuals, businesses, or brands. It helps businesses track mentions, reviews, and other online content related to their brand across various digital channels. ORM software typically provides insights and analytics to help businesses understand their online reputation and take appropriate actions to manage it effectively. In self-storage, ORM helps facilities manage reviews, generally on Google, as well as maintain customer relationships.

Importance of Online Reputation Management Software

In today’s interconnected world, consumers heavily rely on online reviews to make purchasing decisions. A single negative review can significantly impact a brand’s reputation and bottom line. Here’s why online reputation management software is crucial for businesses:

  1. Prompt Customers for Reviews: ORM software allows businesses to automatically connect with their client base, to request reviews when appropriate. In a self-storage space, this may be at move-in or move-out, after a certain timeframe, or when a service request has been completed.
  2. Manage Online Reviews: With ORM software, businesses can track and manage online reviews effectively. They can respond to customer feedback promptly, address negative reviews, and amplify positive ones to build trust and credibility.
  3. Improve Customer Satisfaction: To ensure and improve customer satisfaction, ORM software can prompt negative reviewers to follow up with a survey. Providing valuable feedback for your organization, helping you better understand the customer experience.
  4. Reputation Recovery: In the event of a negative reputation incident, ORM software can help businesses mitigate damage through surveys and feedback, implement damage control strategies, and rebuild their reputation over time.

Key Features of Online Reputation Management Software

While features may vary depending on the provider, here are some common features found in ORM software:

  1. Review Monitoring and Management: Monitor online reviews from platforms such as Google, Yelp, and Apple Maps, and respond to feedback promptly.
  2. Easy Integrations: Connect with your CRM or Management Software to pinpoint critical review moments and feedback opportunities.
  3. Customizable Alerts: Receive real-time alerts for brand mentions, reviews, and other relevant online content.
  4. Reporting and Analytics: Generate comprehensive reports and analytics to measure the effectiveness of ORM efforts and identify areas for improvement.


In today’s digital landscape, maintaining a positive online reputation is crucial for businesses. In Self-Storage, positive reviews can be what makes you stand out from other local competitors. Online Reputation Management software provides the tools and insights businesses need to monitor, manage, and improve their online reputation effectively. By investing in ORM software, businesses can safeguard their brand reputation, build trust with customers, and ultimately drive long-term success in the digital world.

At StorageReach, we believe online reputation management software is a vital tool for storage facilities looking to navigate the complexities of the digital age successfully. If you are interested in learning more, check out our software