In today’s online world, reviews are more important than ever before – especially when it comes to local SEO for storage facilities. potential customers will often read online reviews before making a decision about where to store their belongings, and positive reviews can help attract new business. But what exactly do reviews have to do with SEO? And how can storage facility owners make sure they’re getting the most out of them? Keep reading to find out!

The power of online reviews and why they matter for storage facilities

Online reviews are important tools when it comes to choosing a storage facility. Reviews from past customers can reveal details about the safety and security of a facility as well as the customer service that ultimately determines your satisfaction. Whether an individual is storing items short term or long term, reading online reviews can provide critical insight that should not be ignored. It’s one thing for a company to boast about amazing services, but it’s another for customers to vouch for their positive experiences firsthand. With so many storage facilities available, it’s essential to do your research and get perspective from others who have gone before you–that’s where online reviews come in!

How to get more reviews from happy customers

Successful review generation for a self storage facility starts with happy customers. An effective review generation software program can help to identify those who are the most satisfied and offer easy ways for customers to review, such as review links on an emailed receipt. Automated emails can then be sent out at strategic points in a customer’s storage experience, reminding them that their review is important and highlighting how it helps the business by providing valuable feedback. Integrating review requests into all aspects of customer service is a great way to ensure consistently strong review numbers, and it also shows your customers that you appreciate their input in helping to shape the client experience.

What to do with negative reviews

Negative reviews are an unfortunate reality for any business, but how you handle them can make all the difference. Responding to negative feedback openly and proactively can demonstrate your willingness to accept constructive criticism and learn from it. Show empathy, thank the reviewer for their time, and make sure to clearly communicate any solutions you have to improve their experience. Depending on the platform, you may also have the opportunity to apologize in public while keeping a private correspondence so as not to further upset the customer. Learning how to leverage what might initially seem like a bad situation can help your business flourish while making sure your customers feel heard.

Why local SEO is important for storage facilities

For storage facilities, having an effective local SEO strategy is essential in driving growth and success. Local search engines like Google show relevant business results based on the local area, which means that optimizing for location is key in order to appear in the top results. Using tactics like keyword research, meta data management and content creation with local details can help enhance a website’s visibility for customers nearby to their facility’s physical address. Additionally, optimizing for maps integration allows a presence within map listings that are often used by online users looking for directions or nearby businesses. Local SEO has become an integral part of promoting a business online, and using such strategies can greatly assist in driving more potential customers to storage facilities.


Storage facilities that have a 4-star or higher rating on Google and other online directories can see a significant increase in traffic and website inquiries. If you’re not monitoring and actively working to improve your ratings, you could be missing out on potential customers. Our reputation management software and survey tool can help you get more reviews from happy customers while preventing the negative ones. And don’t forget about local SEO – it’s important for storage facilities to appear in search results when people are looking for a “storage unit near me.” We can help with all of this and more, so please contact us today for a free consultation.